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Three proven ways to find the perfect b2b wholesale platform in Canada

Are you interested in getting into b2b wholesale? Then as the owner of the business it will be your job to make sure to find the perfect platform to work with. When you are looking for a platform for any kind of business, you need to give the process all your attention and commit some time to it because the right platform will be able to help your business work with top efficiency and get the most out of it, while the wrong one can have a completely opposite effect.

visual aspect of your business

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Your logo should be simple. You do not need a logo that makes an audience a day trying to visualize and understand it. In the creation process, you should use the features and icons that your target audience can understand promptly. Remember, your logo is the visual aspect of your business, if it is complicated, your customers might assume that your products are the same – hard to use or ineffective. So, always go for simple logos that are unique and easy for your prospect to relate to your products.

Knowing what to look for in a platform will definitely help you find the perfect one faster, and that is exactly what we are going to talk about today. Keep on reading because we will share with you some of the key things that you need to look out for when looking for your own b2b wholesale platform in Canada.

Make sure it has content marketing capabilities

When it comes to content marketing, you need to know that even the most famous and biggest brands out there, such as Coca Cola and Michelin, all use this strategy as a part of their general marketing. Content marketing is a great way for you to increase the awareness of your brand and make it more recognizable, while also nurturing leads as you go.

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When you look at the way people choose where to buy, you will see that they always go for the name they recognize the most and that is what you need your b2b ecommerce platform to help you with. When it comes to content marketing it is about much more than just written text and it involves all sorts of other content like videos, images and so on, so it is crucial you find a platform that will also give you all of the necessary tools to create that kind of content.

Look for mobile optimization

It is a widely known fact that people use many more ways for shopping online than just a desktop, and that involves devices like smartphones and tablets and because of this a lot of business owners make sure that their websites are mobile friendly. However, having a website that looks good on a mobile device isn’t all that mobile optimization is about.

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There is much more to it than just how the website looks that will make it optimized for mobile devices, like simplifying the checkout process. Instead of there being long steps that require multiple forms, you need to condense those or even remove them entirely. The payment processing is also something that you should be able to simplify. Basically, look for a b2b wholesale platform in Canada that will allow you to streamline the mobile device experience as well as make the website look better on those devices.

You should have the ability to offer flexible pricing

When you are a wholesaler, you need to understand that every customer you have will be of a different size and this is something that you really need to pay attention to. While you may be giving first-time buyers coupons or discounts and any returning customers may get perks for that loyalty, there are still merchants that are stuck with the same prices. When you have the ability to offer flexible pricing you will be able to automate pricing by using a very wide range of different variables. This is a great way for you to ensure that you are never going to lose out on any potential purchases just because one customer can’t afford the high prices.

Now that you have read this article, we hope that you will be able to find the right b2b wholesale platform in Canada much easier. Before you choose make sure to do a lot of research and really make sure you know what it can offer for you, and specifically check to see if the key points we spoke about above will be available to you and you will surely be able to find exactly what you need.